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Cube Fabulous: Improving Cubes and Changing Lives

In Cube Fabulous, on online reality tv show, upbeat and intentionally cheesy cube fabricators Jeff and Megan travel to people's offices to help them improves their dull cubes. They claim that they are changing lives "one cubicle at a time." ClickZ reports that the online cube makeover show is hit.

As its second season comes to a close, online reality show Cube Fabulous is claiming success, having grown its audience to 4.5 million unique visitors and signed several big name sponsors.

The show consists of seven-minute episodes, broadcast exclusively online, where disgruntled cube dwellers have their desks upgraded by a team of designers. Cubes have been endowed with themes like punk rock and ski chalet; one was even transformed into a human-sized acquarium.

"There's a real opportunity in this industry to create something that never existed before," said Matt Wasserlauf, CEO of Broadband Enterprises, which produces Cube Fabulous. "We're going to drive time spent metrics while people are watching video; we are going to allow them to watch unique programming."

Originally targeted to the 18- to 24-year-old market, Cube Fbulous is now attempting to reach an older audience with new episodes. Broadband Enterprises said the show has logged 100 million streams, with 75 to 100 million ad impressions from 4.5 million unique viewers. Total ad billings are $2.1 million.

There are about a dozen episodes of Cube Fabulous online and new episodes will appear in February. You can submit your own cube profile here if you want a shot at appearing on an episode of the show and a shot at having the cube fabricators come to your office and pimp your cube.

Posted on January 6, 2007

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