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ABC's Nightline Benefits From Strike

NightlineMany of your favorite shows are running out of episodes and the late night shows have all gone dark thanks to the Writers' Strike, which has now lasted ten days with no sign of any negotiating between the WGA and the AMPTP. There are some shows the strike benefits and those are TV newsmagazines. ABC's Nightline was seen by the largest number of households during the first week of the strike -- beating out reruns of Letterman and Leno.
Indeed, "Nightline," which introduced a new anchor team two years ago, already has enjoyed an immediate lift. During the first week of the writers' strike, the usually third-place program drew the largest number of households, according to early Nielsen data of 56 metered markets. The newsmagazine pulled an average of 2.8 million households, while Letterman had 2.7 million and Leno had 2.6 million.

"We take no pleasure in there being a strike whatsoever," Goldston said. "It's no good for anybody. What's also true in the odd circumstance this presents us with is that it is an opportunity of sorts for people who have maybe not sampled the new 'Nightline' or who are looking around for alternatives to come to the show."

"Nightline" is not the only news program that stands to benefit from the strike. As the broadcast networks ration their dwindling supply of original comedies and dramas, news divisions have been instructed to prepare to pick up the slack. If the walk out drags into next year, the prime-time schedule could be filled with NBC's "Dateline," ABC's "Primetime" and CBS's "48 Hours Mystery."

For newsmagazines, the situation offers a chance to flex their muscles. In their 1990s heyday, they were on as much as 20 hours a week, but since, their roles have diminished. "Dateline," which once aired five nights a week, was not scheduled to be back on until after football season ends early next year.
If the strike lingers you may see more news shows on the networks. There will also be lots of reality tv, game shows and reruns of other shows.

Posted on November 14, 2007




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