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Ugly Betty Moving to Wednesdays

After being marooned on Friday nights in a terrible timeslot this season, Ugly Betty has a glimmer of hope: ABC is moving the show to Wednesday nights, just after Cougar Town. Variety reports:
"Ugly Betty" fills the void left by "Eastwick," which was not picked up for a full season. Scheduling move shifts "Betty" from what had been a lonely Friday night slot, sandwiched between the reality series "Supernanny" and the newsmag "20/20."

Airing in that rough slot, "Ugly Betty" had been a Nielsen also-ran -- most recently, during the holiday weekend, posting just a 0.9 rating/3 share among adults 18-49. With "Ugly Betty" moving off Friday, ABC plans to return to a completely non-scripted lineup on the night, replacing the 9 p.m. hour with the reality series "Shark Tank."
Betty will make the move in January. This season's writing has been outstanding, but unfortunately no one has seen it since ABC dumped the show into the Friday Night Graveyard. Is it too late to save Betty? We certainly hope not.

Posted on December 1, 2009




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