Heroes Dominates Internet TV Discussion

Thanks to Heroes, and ratings underperformers Studio 60 on the Sunset Strip, Friday Night Lights, and 30 Rock, NBC's new shows have generated 42 percent of online discussion about the new fall TV shows. ABC's new shows, buoyed by the strong ratings performance of freshman hit Ugly Betty, are getting 25 percent of the discussion, while CBS' new shows, strengthened by ratings solid Jericho and Shark, are getting 23 percent of the discussion. Fox's new shows trail with just 10 percent of the online chatter.

Heroes is dominating online discourse, which BrandIntel measures surrepetiously, with a 25.4 percent share of audience. Ugly Betty is next, capturing 14.1 percent of audience discussion, and Studio 60 is third, garnering 10.2 percent of audience discussion. CBS' Jericho and Shark are next, with 6.1 percent and 5.8 percent of audience chatter, respectively, and Friday Night Lights (5.3 percent) and 30 Rock (4.4 percent) follow in sixth and seventh place among the 21 new shows that have aired so far this fall.

Two ABC shows, The Nine (3.7 percent), which has been pulled off the air, and Brothers and Sisters (3 percent), doing adequately in the ratings on Sunday nights, along with Fox's Standoff (2.8 percent), round out the Top 10 most discussed new shows.