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Zeroes: Ordinary People With Relatively Pointless Abilities

NBC has created a funny viral video called "Zeroes" (via Lost Remote) for fans of the Heroes tv show. According to a Variety story the video clip has already been viewed over 1.5 million times. NBC has also owned up to making "Zeroes" after releasing the clip onto the Internet with no Peacock logo or credits.

But unlike most other network-created viral videos, "Zeroes" contained not a trace of evidence that it came from NBC.

No Peacock logo. No "Tune in Mondays at 9" message at the end. No credits whatsoever.

"It was an experiment," Manze says. "We wanted to see how far we could go, and we wondered if (auds) knowing we did it would be a detriment."

Project, made for about $17,000, was so clandestine that Manze says he didn't even tell "Heroes" creator Tim Kring about "Zeroes." Keeping the clip's origins a secret was a means of building up its credibility with potential viewers.

Here's the video in case you haven't seen it.

Posted on March 9, 2007

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