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Discovery Channel Promotes Shark Week

The Discovery Channel will be running its annual Shark Week feature starting tonight -- Sun, July 30, at 9 p.m. ET/PT. To celebrate the 19th year of Shark Week, Discovery has modified its Communications Headquarters.

You're gonna need a bigger...camera. Discovery Communications Headquarters has been overtaken by a Great White so big that, if it were real, it would weigh in at a whopping 84,000 pounds. Shark Week (to air July 30 - August 4) is celebrating its 19th year and is the longest running series on cable.

Now that's how you promote Shark Week! The Book of Joe blogs that the 50 foot shark was created in California before being trucked to Discovery's headquarters in DC. TV Squad has more details about Shark Week's programming. You can also view a video preview from Discovery.

Posted on July 30, 2006

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