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Vampires Diaries is a Hit for the CW

The CW has a hit on its hands. Last night's debut of The Vampire Diaries was the highest rated debut in the channel's history. Based on a series of books by author L. J. Smith (the first title was published in 1991, long before Twilight) the show revolves around a high school girl who is being courted by two ancient and very different vampire brothers.

"The Vampire Diaries" -- the CW's last best hope for a new fall show to deliver a breakout number -- delivered. "Diaries" (4.8 million viewers, 2.1 preliminary adults 18-49 rating, 3.0 women 18-34) is the CW's most-watched series premiere ever.

In the adult demo, it's the CW's best series debut rating since last fall's "90210." Since "90210" scored a very close 4.7 million viewers, the "most-watched ever" claim could change when the nationals come in later today. As posted last night, "Vampire Diaries" scored high on broadcasters' latest internal tracking "intent to view" polling among the new fall shows.

We watched the premiere and were pleasantly surprised. The "evil" brother is played by Ian Somerhalder from Lost and easily steals every scene he's in. We'll tune in for episode two, for sure.

Posted on September 11, 2009

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