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American Idol Ratings Down 15%

Fox's American Idol debuted its eighth season last night: ratings were down by 15%. But ratings are down for network television across the board. Idol still brought in 30.1 million viewers.
While it was down about 10% in total audience vs. last year's premiere (30.1 million vs. 33.4 million), it fell off by 16% in adults 18-49 (11.6/28 vs. 13.8/22) and by an even steeper 25% in adults 18-34 (9.7/26 vs. 12.9/33). This is not unexpected for an eight-year series, as audiences age alongside their favorite shows, which increasingly find it difficult to add new, younger viewers along the way.

The "Idol" producers have made some tweaks to the format this season in an attempt to stave off more audience erosion. Among the changes was the addition of a fourth judge, Grammy-nominated songwriter Kara DioGuardi, who bowed last night.

"Idol" will air another two-hour audition episode tonight before eventually settling into its familiar pattern of a one-hour performance episode on Tuesdays and a one-hour results show on Wednesdays.
Paula Abdul has been singing the praises of the show lately, saying how lucky she is to be there. That's a smart move: no one's indispensable.

Posted on January 14, 2009
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The Mentalist Sees Good Ratings In His Future

Screenshot from The MentalistCBS' The Mentalist hit a series high in ratings last night, averaging 18.8 million viewers.
The battle of the season's hottest new dramas continues to tilt in the favor of CBS' "The Mentalist," which topped Fox's "Fringe" among young adults for the third time in their last four matchups. NBC's "The Biggest Loser," meanwhile, was on the rise, as both it and "The Mentalist" seemed to benefit from the absence of ABC's "Dancing With the Stars."

Fox won the night among young adults thanks to a winning performance at 8 o'clock from "House" (5.0 rating/13 share in adults 18-49, 12.4 million viewers overall), though it was on the low side of its range. It was followed by "Fringe" (3.7/9 in 18-49, 8.7 million viewers overall), which was up week to week but was edged out by CBS' "The Mentalist" (3.8/9 in 18-49, 18.8 million viewers overall), which drew its largest overall audience to date. After lagging "Fringe" in the early going this season, "The Mentalist" has now moved ahead of its drama rival in 18-49, though by a narrow margin.
We watch both The Mentalist and Fringe. The only reason we watch The Mentalist on the night it airs is because CBS still doesn't have the full episodes on its site. We usually watch Fringe the next day. Although we're getting tired of Anna Torv and her angst. Why in the world would she go to her partner to tell him that she thinks she's going clinically insane? She knows she has her dead partner's memories, because Walter told her what happened. She is most annoying.

Posted on December 3, 2008
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