An exec with FTI Capital Advisers, retained by Halcyon, issued a bullish outlook Monday, saying there's been strong interest building since the investment bankers began sending out materials last week to prospective buyers. "This is a unique asset -- the only Hollywood tentpole asset that's not owned by a studio," said Kevin Shultz, senior managing director of FTI Capital Advisers.

"Terminator Salvation," the fourth film in the franchise, carried a production pricetag of about $200 million and took in $371 million worldwide. Shultz noted that the recent $60 million purchase of rights to the Teenage Mutant Ninja Turtles franchise by Nickelodeon should provide a useful comparison to potential buyers.