Cowboy Rides Giant Razor in Weird Schick Ad

Posted on June 16, 2005

Cowboy riding a razorWho are the ad wizards that came up with this one? Schick Quattro has come up with a ridiculous series of Chippendale-like promotions for their latest razor at holdonladies.com (site no longer available).

The most absurd of the lot is the one with a cowboy riding a giant razor. That's right. Hold on ladies, because a cowboy is riding a giant razor. Schick calls him the "Howdy Hottie" and provides downloadable "Howdy Hottie" content like ecards, calendars and wallpaper.

Whatever happened to "buy a new razor, get two free refills" and other practical razor promotions? Clearly, it's time to switch to electric.

Photo: Schick


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