Eat a Big Mac, Fight Global Warming
Posted on September 5, 2007The government of Japan offered a half price coupon for a McDonald's Big Mac for consumers who print out the tips to combat global warming and show them to their local McDonald's. The consumers can also show the site's tips on their cellphones and get the half-price burger. The offer has been so popular that the government's website crashed.
If the U.S. government offered people half price burgers in exchange for pledging to fight global warming, the food police would go into hysterics, claiming that we're all too fat and are not allowed to eat at McDonald's. We like the Japanese promotion -- more power to them.