How Will Phelps Capitalize on His Eight Medals?

Posted on August 24, 2008

The Wall Street Journal's Chris Rhoads asks Michael Phelps about how he intends to capitalize on the Phelps brand to pursue business opportunities. He plans to take a lesson from another Michael - Michael Jordan. Phelps has already cut one deal - with Kellogs and Frost Flakes - which some say could be a mistake. It will be interesting to see if Phelps can become as huge of a brand as superstar athletes like Micheal Jordan, Tiger Woods and David Beckham. Phelps does sound very modest and very calm in all the interviews.

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