OfficeMax Helps Transport Huge Rubberband Ball to Chicago

Posted on November 27, 2006

OfficeMax recently sponsored the transfer of a giant rubberband ball containing 175,000 rubberbands from a guy's garge in Oregon to downtown Chicago where the rubberband ball was cerrtified as the World's Largest Rubberband Ball by Guinness World Records. Some of the details are included below in a snippet from the press release.
"We're delighted to have been invited to the event to certify that Steve Milton's rubberband ball has broken the world record," said Guinness World Records official Sarah Wagner. "Congratulations to Steve and OfficeMax on this accomplishment."

OfficeMax transported the World's Largest Rubberband Ball in early November from Milton's garage in Oregon to downtown Chicago for the ceremony. Wagner confirmed that the OfficeMax-sponsored rubberband ball -- created by Milton with help from his 6-year-old son, Bryce -- broke the previous world record of 3,120 pounds. The 26-year-old Milton, who started his ball in November 2005 with a number of small OfficeMax rubberbands, says the ball now contains 175,000 individual rubberbands. The rubberband ball stands 5 1/2 feet-high and has a circumference of 19 feet. A rubberband ball is the corporate icon of OfficeMax.

OfficeMax is sponsoring Milton as part of its kick-off of a nationwide remodel for OfficeMax retail stores starting with 11 Chicago-area locations. The renovated OfficeMax stores feature a new, easy-to-shop layout that offers an in-store cafe with WiFi connectivity, a computerized Ink Refill station, a technology hub where consumers may try out the newest electronic devices, and other shopping amenities.
OfficeMax really had no choice but to sponsor the enormous rubberband ball. They use a rubberband ball as part of their corporate identity. Imagine how bad it would be for OfficeMax if Staples or Office Depot had the World's Largest Rubberband Ball?



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