Joel Schumacher's Twelve to Hit Theaters July 2
Posted on March 29, 2010
Hannover House has set the national theatrical release date of director Joel Schumacher's teen thriller, Twelve for Friday, July 2. The busy holiday weekend date slots the R-rated Twelve against the PG-13 rated Twilight Eclipse and The Last Airbender.
Twelve will be directed by Joel Schumacher. The film is based on the bestselling novel by Nick McDonnell, and was produced by Charlie Corwin and Ted Field from a screenplay by Jordan Melamed. Twelve stars Chace Crawford, Emma Roberts, Curtis '50-Cent' Jackson, Rory Culkin, Zoe Kravitz, Esti Ginzburg, Emily Meade, Ellen Barkin and Kiefer Sutherland (as narrator).
"We had been considering both June 18 and July 16 as possible release dates," said Hannover C.E.O. Eric Parkinson. "But every weekend this summer will have two or more major new releases and finding the best opening was a challenge. Looking at the competitive release options, we felt that the edgier and slightly-older appeal of Twelve would be a great alternative to the younger-skewing Eclipse and Airbender for the major, Fourth Of July holiday weekend. We're launching Twelve on 250 screens, which enables us to target only the very best, high-traffic locations. Based on the results from the opening weekend launch, we will be in a terrific position expand the release and add markets throughout the summer."