Netflix On Your TV

Posted on January 3, 2008

Netflix is looking way beyond its basic mailorder DVD rental business. It has teamed up with South Korean electronics maker LG to stream movies and other programming straight to LG's hi-def tvs. Netflix hopes to sign up more electronics makers in the near future.

Netflix CEO Reed Hastings tells the New York Times, "We want to be integrated on every Internet-connected device, game system, high-definition DVD player and dedicated Internet set-top box. Eventually, as TVs have wireless connectivity built into them, we'll integrate right into the television."

Hastings also says, "We think we have solved the real fundamental problem, which has been that choosing movies on a television has been extremely challenging. Video-on-demand companies worked at it for a long time, but choosing movies on the TV just doesn’t have the power of the Web

Netflix will be competing with a number of companies - including Apple - to be consumers' number one choice for downloadable movies. The company has a decided advantage in the upcoming downloadable movies war: it has 7 million customers who are already happy with Netflix and already have an account set up.

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