Regal Cinemas Brings Sharknado to Theaters for Midnight Showing
Posted on July 26, 2013
Regal Cinemas is bringing Syfy's Sharknado to approximately 200 cinemas. This will be a midnight showing on August 2nd. Sharknado was a huge social media hit. The buzz over the horror film resulted in more viewers for the second showing than the first. A sequel is already planned that will have a sharknado threatening New York City.
Chris Sylvia, director of digital marketing for Regal Entertainment Group, said in a statement, "You know how audiences have had fun with Rocky Horror Picture Show over the years. If the internet reactions to this film are any indication, then our moviegoers are primed and ready to enjoy Sharknado larger than life in cinemas. Regal is proud to be giving our guests this chance to fuel the social media whirlwind by inviting friends to come to the show and tweeting reactions."