Trailer for Pom Wonderful Presents: The Greatest Movie Ever Sold
Posted on March 19, 2011
Here is the trailer for Morgan Spurlock's new documentary called Pom Wonderful Presents: The Greatest Movie Ever Sold. The film explores the world of product placement in movies and television. In a meta move, Morgan financed the entire film with product placements.
Pom Wonderful paid $1 million to be in the title of the show. Marketing executives tell him they would never put his face on a billboard, so he asked if nudity would help (they said yes, it would).
It looks pretty funny. Morgan brands every minute of the film, from when he appears on the Jimmy Kimmel Show to when he pulls out a pair of shoes to show Ralph Nader while they talk about the pervasiveness of advertising. Take a look:
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